Imperfect Beauty

The shape of my nail polish package is different and unique just like you should feel while wearing this toe nail polish. It communicates the concept by incorporating a lens flare, which resembles a spotlight, which also connects the nail of this particular color “showstoppa purple.” This design conforms to the rule of thirds by placing the main information at the bottom, which I wanted the most emphasis put on the bottom where the logo is. There is negative space throughout my design but it adds to it so it doesn’t become cluttered. Emphasis was put on the logo because it was one of the biggest elements in the design and on the front the brush is pointing to it. Contrast was used with the dark purple background and the white text being dark against light. I aligned the text so it was centered throughout the whole package and the ingredients conformed to the shape of the package. Flow was incorporated because when you see the brush on the front it wraps almost around the whole box. The name of this particular toe nail polish was repeated on almost every side of the package as well as the logo. The purple color of the box is the actual color of the nail polish, so that the consumer is able to pick it up and hold it against their feet to see if it will look good or not rather than having a little piece of the package be the actual color. The logo “Showing Toez” is fun and elegant which will hopeful grab the attention of consumers and give them a feeling that if they wear this toe nail polish they will be able to be a “showstoppa.”